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MARKETING & COMMUNICATIONS MGMT (BUS320 (UG25))
Term: Spring Semester 2026 (UNDG)
Markent planning, execution, and assessment. Emphasizes decision and communication skills related to market opportunity analyses and marketing progra development as a core business function including building brand equity, developing effective communication, advertising management, and creating effective sales promotions. Prerequisites: BUS203 and admission to a Bachelor of Applied Management degree program.