PRINCIPLES OF MARKETING (BUS220 (UG20))

Term: Spring Semester 2021 (UNDG)

Faculty

	Dr. JOHANN NGOShow MyInfo popup for Dr. JOHANN NGO
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Schedule

Mon-Tue-Wed-Thu-Fri, 8:40 AM - 9:40 AM (1/19/2021 - 5/21/2021) Location: WRV (Alchesay HS - Multi - Course Learning)

Description

Marketing concepts in the areas of retailing and wholesaling. Special emphasis is given to consumer needs and the relationship of the consumer with the marketing system as a whole. Distribution methods, costs, pricing, buying habits and motivation are covered. Three lecture.