PRINCIPLES OF MARKETING (BUS220 (UG20))

Term: Spring Semester 2021 (UNDG)

Faculty

	KURRY KLINGELShow MyInfo popup for KURRY KLINGEL
	Email address is hidden, click here to email

Description

Marketing concepts in the areas of retailing and wholesaling. Special emphasis is given to consumer needs and the relationship of the consumer with the marketing system as a whole. Distribution methods, costs, pricing, buying habits and motivation are covered. Three lecture.