PRINCIPLES OF MARKETING (BUS220 (UG18))

Term: Spring Semester 2019 (UNDG)

Faculty

	PHILLIP MICHAEL KRAUSShow MyInfo popup for PHILLIP MICHAEL KRAUS
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Schedule

Mon-Tue-Wed-Thu, 1:30 PM - 2:40 PM (8/6/2018 - 5/22/2019) Location: APAC (Red Mesa HS - Stand Alone (In Person))

Description

Marketing concepts in the areas of retailing and wholesaling. Special emphasis is given to consumer needs and the relationship of the consumer with the marketing system as a whole. Distribution methods, costs, pricing, buying habits and motivation are covered. Three lecture.