PRINCIPLES OF MARKETING (BUS220 (UG14))

Term: Spring Semester 2015 (UNDG)

Faculty

	TERRY GREENShow MyInfo popup for TERRY GREEN
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	Office hours: By appointment.

Schedule

Thu, 1:00 PM - 4:59 PM (1/12/2015 - 5/8/2015) Location: LCC (Learning Center 135 - Not Reported)

Description

Marketing concepts in the areas of retailing and wholesaling. Special emphasis is given to consumer needs and the relationship of the consumer with the marketing system as a whole. Distribution methods, costs, pricing, buying habits and motivation are covered. Three lecture.