PRINCIPLES OF MARKETING (BUS220 (UG14))

Term: Fall Semester 2014 (UNDG)

Faculty

	TERRY GREENShow MyInfo popup for TERRY GREEN
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	Office hours: By appointment.

Schedule

Mon, 5:00 PM - 8:59 PM (8/18/2014 - 12/6/2014) Location: WRV (Center - Not Reported)

Description

Marketing concepts in the areas of retailing and wholesaling. Special emphasis is given to consumer needs and the relationship of the consumer with the marketing system as a whole. Distribution methods, costs, pricing, buying habits and motivation are covered. Three lecture.