IMPORTANT! Be sure to read any course notes. Some classes require you to enroll in a second lab class.
PRINCIPLES OF MARKETING (BUS220 (UG12))
Term: Spring Semester 2013 (UNDG)
Wed, 3:00 PM - 6:49 PM (1/14/2013 - 5/17/2013) Location: WRV (Center - Not Reported)
Marketing concepts in the areas of retailing and wholesaling. Special emphasis is given to consumer needs and the relationship of the consumer with the marketing system as a whole. Distribution methods, costs, pricing, buying habits and motivation are covered. Three lecture.