PRINCIPLES OF MARKETING (BUS220 (UG12))

Term: Spring Semester 2013 (UNDG)

Faculty

	THOMAS W NAGLE JuniorShow MyInfo popup for THOMAS W NAGLE Junior
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Schedule

Tue, 12:00 PM - 3:59 PM (1/14/2013 - 5/17/2013) Location: LCC (Learning Center 135 - Not Reported)

Description

Marketing concepts in the areas of retailing and wholesaling. Special emphasis is given to consumer needs and the relationship of the consumer with the marketing system as a whole. Distribution methods, costs, pricing, buying habits and motivation are covered. Three lecture.