PRINCIPLES OF MARKETING (BUS220 (UG12))

Term: Fall Semester 2012 (UNDG)

Faculty

	TERRY GREENShow MyInfo popup for TERRY GREEN
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	Office hours: By appointment.

Schedule

Tue, 5:00 PM - 8:59 PM (8/27/2012 - 12/17/2012) Location: WMC (Learning Center 134 - Not Reported)

Description

Marketing concepts in the areas of retailing and wholesaling. Special emphasis is given to consumer needs and the relationship of the consumer with the marketing system as a whole. Distribution methods, costs, pricing, buying habits and motivation are covered. Three lecture.