PRINCIPLES OF MARKETING (BUS220 (UG11))

Term: Spring Semester 2012 (UNDG)

Faculty

	STEPHEN E PENAShow MyInfo popup for STEPHEN E PENA
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Schedule

Mon-Tue-Wed-Thu-Fri, 11:30 AM - 12:25 PM (3/2/2012 - 5/25/2012) Location: SPE (ROUND VALLEY - DUAL ENR - Not Reported)

Description

Marketing concepts in the areas of retailing and wholesaling. Special emphasis is given to consumer needs and the relationship of the consumer with the marketing system as a whole. Distribution methods, costs, pricing, buying habits and motivation are covered. Three lecture.