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PRINCIPLES OF MARKETING (BUS220 (UG11))
Term: Spring Semester 2012 (UNDG)
Fri, 8:00 AM - 11:59 AM (1/17/2012 - 5/19/2012) Location: SPE (Unknown - Not Reported)
Marketing concepts in the areas of retailing and wholesaling. Special emphasis is given to consumer needs and the relationship of the consumer with the marketing system as a whole. Distribution methods, costs, pricing, buying habits and motivation are covered. Three lecture.