PRINCIPLES OF MARKETING (BUS220 (UG11))

Term: Spring Semester 2012 (UNDG)

Faculty

	SHAVON O DESMONDShow MyInfo popup for SHAVON O DESMOND
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Schedule

Tue, 5:00 PM - 8:59 PM (1/17/2012 - 5/19/2012) Location: SCC (Learning Center 132 - Not Reported)

Description

Marketing concepts in the areas of retailing and wholesaling. Special emphasis is given to consumer needs and the relationship of the consumer with the marketing system as a whole. Distribution methods, costs, pricing, buying habits and motivation are covered. Three lecture.