PRINCIPLES OF MARKETING (BUS220 (UG09))

Term: Spring Semester 2010 (UNDG)

Faculty

	JEAN MARIE LEECHShow MyInfo popup for JEAN MARIE LEECH
	Email address is hidden, click here to email

Schedule

Thu, 5:30 PM - 9:29 PM (1/11/2010 - 5/15/2010) Location: WRV (Center 109 - Not Reported)

Description

Marketing concepts in the areas of retailing and wholesaling. Special emphasis is given to consumer needs and the relationship of the consumer with the marketing system as a whole. Distribution methods, costs, pricing, buying habits and motivation are covered. Three lecture.