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Course Information

PRINCIPLES OF MARKETING (BUS220 (UG09))

Term: Spring Semester 2010 (UNDG)

Faculty

SHELLY CUNNINGHAMShow MyInfo popup for SHELLY CUNNINGHAM
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Schedule

Mon-Tue-Wed-Thu-Fri, 12:00 AM - 12:00 AM (1/4/2010 - 2/18/2010) Location: LCC (WINSLOW - DUAL ENR - Not Reported)
Mon-Tue-Wed-Thu-Fri, 7:45 AM - 8:44 AM (1/4/2010 - 5/28/2010) Location: LCC (WINSLOW - DUAL ENR - Not Reported)

Description

Marketing concepts in the areas of retailing and wholesaling. Special emphasis is given to consumer needs and the relationship of the consumer with the marketing system as a whole. Distribution methods, costs, pricing, buying habits and motivation are covered. Three lecture.