PRINCIPLES OF MARKETING (BUS220 (UG09))

Term: Spring Semester 2010 (UNDG)

Faculty

	CLOVER BAUMShow MyInfo popup for CLOVER BAUM
	clover.baum@npc.edu
	Office hours: Monday 12:00 AM to 8:30 PM

Schedule

Thu, 3:30 PM - 7:29 PM (1/11/2010 - 5/15/2010) Location: SPE (Center 2 - Not Reported)

Description

Marketing concepts in the areas of retailing and wholesaling. Special emphasis is given to consumer needs and the relationship of the consumer with the marketing system as a whole. Distribution methods, costs, pricing, buying habits and motivation are covered. Three lecture.