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Course Information

PRINCIPLES OF MARKETING (BUS220 (UG09))

Term: Fall Semester 2009 (UNDG)

Faculty

THOMAS W NAGLE JuniorShow MyInfo popup for THOMAS W NAGLE Junior
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Schedule

Mon, 1:00 PM - 4:59 PM (8/24/2009 - 12/19/2009) Location: LCC (Learning Center 134 - Not Reported)

Description

Marketing concepts in the areas of retailing and wholesaling. Special emphasis is given to consumer needs and the relationship of the consumer with the marketing system as a whole. Distribution methods, costs, pricing, buying habits and motivation are covered. Three lecture.