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Course Information

PRINCIPLES OF MARKETING (BUS220 (UG08))

Term: Summer 2009 (UNDG)

Faculty

STEPHANIE LYNNShow MyInfo popup for STEPHANIE LYNN
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Schedule

Mon-Tue-Wed-Thu, 12:00 PM - 3:59 PM (6/1/2009 - 6/30/2009) Location: SCC (Learning Center 132 - Not Reported)

Description

Marketing concepts in the areas of retailing and wholesaling. Special emphasis is given to consumer needs and the relationship of the consumer with the marketing system as a whole. Distribution methods, costs, pricing, buying habits, and motivation are covered. Three lecture.