PRINCIPLES OF MARKETING (BUS220 (UG08))

Term: Spring Semester 2009 (UNDG)

Faculty

	JEAN MARIE LEECHShow MyInfo popup for JEAN MARIE LEECH
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Schedule

Thu, 5:30 PM - 9:29 PM (1/12/2009 - 5/16/2009) Location: WRV (Center 109 - Not Reported)

Description

Marketing concepts in the areas of retailing and wholesaling. Special emphasis is given to consumer needs and the relationship of the consumer with the marketing system as a whole. Distribution methods, costs, pricing, buying habits, and motivation are covered. Three lecture.