PRINCIPLES OF MARKETING (BUS220 (UG07))

Term: Spring Semester 2008 (UNDG)

Faculty

	DON(Brad) BRADLEY CALLShow MyInfo popup for DON(Brad) BRADLEY CALL
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	Office hours: 8:00 AM to 5:00 PM

Schedule

Thu, 5:00 PM - 8:59 PM (1/14/2008 - 5/17/2008) Location: WMC (Learning Center 135 - Not Reported)

Description

Marketing concepts in the areas of retailing and wholesaling. Special emphasis is given to consumer needs and the relationship of the consumer with the marketing system as a whole. Distribution methods, costs, pricing, buying habits, and motivation are covered. Three lecture.