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Course Information

PRINCIPLES OF MARKETING (BUS220 (UG07))

Term: Fall Semester 2007 (UNDG)

Schedule

Wed, 5:30 PM - 9:29 PM (8/20/2007 - 12/15/2007) Location: WRV (Center 109 - Not Reported)

Description

Marketing concepts in the areas of retailing and wholesaling. Special emphasis is given to consumer needs and the relationship of the consumer with the marketing system as a whole. Distribution methods, costs, pricing, buying habits, and motivation are covered. Three lecture.