PRINCIPLES OF RETAIL MANAGEMENT (BUS215 (UG16))

Term: Summer 2017 (UNDG)

Faculty

	Mrs. Jennifer BISHOPShow MyInfo popup for Mrs. Jennifer BISHOP
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	Office hours: Monday 1:00 PM to 2:00 PM Wednesday 1:00 PM to 2:00 PM Friday 1:00 PM to 2:00 PM

Description

Provides a strategic decision-making approach illustrating how retailers plan for, and adapt to, today's changing and complex retail environment. Topics include target markets, retailing strategies, competitive analysis and merchandising. Three lecture.