PRINCIPLES OF ADVERTISING (BUS205 (UG12))

Term: Fall Semester 2012 (UNDG)

Faculty

	THOMAS W NAGLE JuniorShow MyInfo popup for THOMAS W NAGLE Junior
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Schedule

Tue, 9:00 AM - 11:49 AM (8/27/2012 - 12/17/2012) Location: WMC (Learning Center 133 - Not Reported)

Description

The development, history, special characteristics and objectives of advertising. Topics include market analysis, media selection, coordination with the sales promotion program and advertising as it relates to retailing. Three lecture.