PRINCIPLES OF ADVERTISING (BUS205 (UG09))

Term: Spring Semester 2010 (UNDG)

Faculty

	JEAN MARIE LEECHShow MyInfo popup for JEAN MARIE LEECH
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Schedule

Thu, 5:30 PM - 9:29 PM (1/11/2010 - 5/15/2010) Location: WRV (Center 109 - Not Reported)

Description

The development, history, special characteristics and objectives of advertising. Topics include market analysis, media selection, coordination with the sales promotion program and advertising as it relates to retailing. Three lecture.