PRINCIPLES OF ADVERTISING (BUS205 (UG08))

Term: Spring Semester 2009 (UNDG)

Faculty

	John R MCATEERShow MyInfo popup for John R MCATEER
	Email address is hidden, click here to email

Schedule

Thu, 5:30 PM - 9:29 PM (1/12/2009 - 5/16/2009) Location: SPE (Unknown - Not Reported)

Description

The development, history, special characteristics, and objectives of advertising. Topics include: market analysis, media selection, coordination with the sales promotion program and advertising as it relates to retailing. Three lecture.