IMPORTANT! Be sure to read any course notes. Some classes require you to enroll in a second lab class.
PRINCIPLES OF ADVERTISING (BUS205 (UG08))
Term: Spring Semester 2009 (UNDG)
Thu, 5:30 PM - 9:29 PM (1/12/2009 - 5/16/2009) Location: WRV (Center 109 - Not Reported)
The development, history, special characteristics, and objectives of advertising. Topics include: market analysis, media selection, coordination with the sales promotion program and advertising as it relates to retailing. Three lecture.