PRINCIPLES OF ADVERTISING (BUS205 (UG08))

Term: Fall Semester 2008 (UNDG)

Faculty

	SHARON E WATSON-MURRAYShow MyInfo popup for SHARON E WATSON-MURRAY
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Schedule

Mon-Tue-Wed-Thu-Fri, 10:40 AM - 11:40 AM (7/29/2008 - 12/20/2008) Location: APAC (CHINLE - DUAL ENR - Not Reported)

Description

The development, history, special characteristics, and objectives of advertising. Topics include: market analysis, media selection, coordination with the sales promotion program and advertising as it relates to retailing. Three lecture.