PRINCIPLES OF ADVERTISING (BUS205 (UG07))

Term: Spring Semester 2008 (UNDG)

Faculty

	CLOVER BAUMShow MyInfo popup for CLOVER BAUM
	clover.baum@npc.edu
	Office hours: Monday 12:00 AM to 8:30 PM

Schedule

Thu, 5:30 PM - 9:29 PM (1/14/2008 - 5/17/2008) Location: SPE (Unknown - Not Reported)

Description

The development, history, special characteristics, and objectives of advertising. Topics include: market analysis, media selection, coordination with the sales promotion program and advertising as it relates to retailing. Three lecture.