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Course Information

PRINCIPLES OF MARKETING (BUS220 (UG25))

Term: Fall Semester 2025 (UNDG)

Faculty

ANDREA PENAShow MyInfo popup for ANDREA PENA
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KURRY KLINGELShow MyInfo popup for KURRY KLINGEL
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Schedule

Mon-Tue-Wed-Thu, 1:05 PM - 2:00 PM (8/6/2025 - 12/18/2025) Location: SPE (Round Valley HS - Stand Alone (In Person))

Description

Marketing concepts in the areas of retailing and wholesaling. Special emphasis is given to consumer needs and the relationship of the consumer with the marketing system as a whole. Distribution methods, costs, pricing, buying habits and motivation are covered. Three lecture.