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PRINCIPLES OF MARKETING (BUS220 (UG24))
Term: Spring Semester 2025 (UNDG)
Mon-Tue-Wed-Thu, 8:40 AM - 9:40 AM (1/6/2025 - 5/22/2025) Location: WRV (Alchesay HS - Multi - Course Learning)
Marketing concepts in the areas of retailing and wholesaling. Special emphasis is given to consumer needs and the relationship of the consumer with the marketing system as a whole. Distribution methods, costs, pricing, buying habits and motivation are covered. Three lecture.