IMPORTANT! Be sure to read any course notes. Some classes require you to enroll in a second lab class.
PRINCIPLES OF MARKETING (BUS220 (UG21))
Term: Spring Semester 2022 (UNDG)
Mon-Tue-Wed-Thu, 8:40 AM - 9:40 AM (1/3/2022 - 5/26/2022) Location: WRV (Alchesay HS - Multi - Course Learning)
Marketing concepts in the areas of retailing and wholesaling. Special emphasis is given to consumer needs and the relationship of the consumer with the marketing system as a whole. Distribution methods, costs, pricing, buying habits and motivation are covered. Three lecture.