PRINCIPLES OF MARKETING (BUS220 (UG19))

Term: Spring Semester 2020 (UNDG)

Faculty

	Dr. JOHANN NGOShow MyInfo popup for Dr. JOHANN NGO
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Schedule

Mon-Tue-Wed-Thu-Fri, 9:45 AM - 10:45 AM (1/6/2020 - 5/22/2020) Location: WRV (Alchesay HS - Multi - Course Learning)

Description

Marketing concepts in the areas of retailing and wholesaling. Special emphasis is given to consumer needs and the relationship of the consumer with the marketing system as a whole. Distribution methods, costs, pricing, buying habits and motivation are covered. Three lecture.