PRINCIPLES OF MARKETING (BUS220 (UG18))

Term: Spring Semester 2019 (UNDG)

Faculty

	MICHELLE BOUCHER-GOODMANShow MyInfo popup for MICHELLE BOUCHER-GOODMAN
	Email address is hidden, click here to email

Schedule

Mon-Tue-Wed-Thu-Fri, 8:00 AM - 8:50 AM (1/7/2019 - 5/23/2019) Location: WMC (Show Low HS - Multi - Course Learning)

Description

Marketing concepts in the areas of retailing and wholesaling. Special emphasis is given to consumer needs and the relationship of the consumer with the marketing system as a whole. Distribution methods, costs, pricing, buying habits and motivation are covered. Three lecture.