PRINCIPLES OF MARKETING (BUS220 (UG18))

Term: Spring Semester 2019 (UNDG)

Faculty

	Dr. JOHANN NGOShow MyInfo popup for Dr. JOHANN NGO
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	PHILLIP MICHAEL KRAUSShow MyInfo popup for PHILLIP MICHAEL KRAUS
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Schedule

Mon-Tue-Wed-Thu-Fri, 8:35 AM - 9:30 AM (1/7/2019 - 5/24/2019) Location: WRV (Alchesay HS - Multi - Course Learning)

Description

Marketing concepts in the areas of retailing and wholesaling. Special emphasis is given to consumer needs and the relationship of the consumer with the marketing system as a whole. Distribution methods, costs, pricing, buying habits and motivation are covered. Three lecture.