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PRINCIPLES OF MARKETING (BUS220 (UG18))
Term: Fall Semester 2018 (UNDG)
Mon-Tue-Wed-Thu-Fri, 12:25 PM - 1:15 PM (8/2/2018 - 12/21/2018) Location: WMC (Show Low HS - Multi - Course Learning)
Marketing concepts in the areas of retailing and wholesaling. Special emphasis is given to consumer needs and the relationship of the consumer with the marketing system as a whole. Distribution methods, costs, pricing, buying habits and motivation are covered. Three lecture.