PRINCIPLES OF MARKETING (BUS220 (UG18))

Term: Fall Semester 2018 (UNDG)

Faculty

	RICHARD EARL DEANShow MyInfo popup for RICHARD EARL DEAN
	Email address is hidden, click here to email

Description

Marketing concepts in the areas of retailing and wholesaling. Special emphasis is given to consumer needs and the relationship of the consumer with the marketing system as a whole. Distribution methods, costs, pricing, buying habits and motivation are covered. Three lecture.