PRINCIPLES OF MARKETING (BUS220 (UG15))

Term: Spring Semester 2016 (UNDG)

Faculty

	PHILLIP MICHAEL KRAUSShow MyInfo popup for PHILLIP MICHAEL KRAUS
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Schedule

Mon-Tue-Wed-Thu, 11:40 AM - 1:55 PM (1/4/2016 - 5/25/2016) Location: APAC (Red Mesa High - DUAL - Not Reported)

Description

Marketing concepts in the areas of retailing and wholesaling. Special emphasis is given to consumer needs and the relationship of the consumer with the marketing system as a whole. Distribution methods, costs, pricing, buying habits and motivation are covered. Three lecture.