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PRINCIPLES OF MARKETING (BUS220 (UG15))
Term: Fall Semester 2015 (UNDG)
Mon, 5:00 PM - 7:59 PM (8/24/2015 - 12/12/2015) Location: SPE (Center 129 - Not Reported)
Marketing concepts in the areas of retailing and wholesaling. Special emphasis is given to consumer needs and the relationship of the consumer with the marketing system as a whole. Distribution methods, costs, pricing, buying habits and motivation are covered. Three lecture.