PRINCIPLES OF MARKETING (BUS220 (UG14))

Term: Spring Semester 2015 (UNDG)

Faculty

	Dr. JOHANN NGOShow MyInfo popup for Dr. JOHANN NGO
	Email address is hidden, click here to email

Schedule

Mon-Tue-Wed-Thu-Fri, 9:45 AM - 10:45 AM (1/6/2015 - 5/23/2015) Location: WRV (Alchesay High - DUAL - Not Reported)

Description

Marketing concepts in the areas of retailing and wholesaling. Special emphasis is given to consumer needs and the relationship of the consumer with the marketing system as a whole. Distribution methods, costs, pricing, buying habits and motivation are covered. Three lecture.