PRINCIPLES OF MARKETING (BUS220 (UG14))

Term: Fall Semester 2014 (UNDG)

Faculty

	MICHELLE BOUCHER-GOODMANShow MyInfo popup for MICHELLE BOUCHER-GOODMAN
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Schedule

Mon-Tue-Wed-Thu-Fri, 1:55 PM - 2:50 PM (8/11/2014 - 12/19/2014) Location: WMC (Show Low High - DUAL - Not Reported)

Description

Marketing concepts in the areas of retailing and wholesaling. Special emphasis is given to consumer needs and the relationship of the consumer with the marketing system as a whole. Distribution methods, costs, pricing, buying habits and motivation are covered. Three lecture.