PRINCIPLES OF MARKETING (BUS220 (UG13))

Term: Spring Semester 2014 (UNDG)

Faculty

	Mrs. Jennifer BISHOPShow MyInfo popup for Mrs. Jennifer BISHOP
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	Office hours: Monday 1:00 PM to 2:00 PM Wednesday 1:00 PM to 2:00 PM Friday 1:00 PM to 2:00 PM

Schedule

Wed, 5:00 PM - 8:59 PM (1/13/2014 - 5/10/2014) Location: SCC (Learning Center 112 - Not Reported)

Description

Marketing concepts in the areas of retailing and wholesaling. Special emphasis is given to consumer needs and the relationship of the consumer with the marketing system as a whole. Distribution methods, costs, pricing, buying habits and motivation are covered. Three lecture.