PRINCIPLES OF MARKETING (BUS220 (UG13))

Term: Spring Semester 2014 (UNDG)

Faculty

	THOMAS W NAGLE JuniorShow MyInfo popup for THOMAS W NAGLE Junior
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Schedule

Wed, 4:30 PM - 8:29 PM (1/13/2014 - 5/10/2014) Location: PDC (Nizhoni Learning Center 141 - Not Reported)

Description

Marketing concepts in the areas of retailing and wholesaling. Special emphasis is given to consumer needs and the relationship of the consumer with the marketing system as a whole. Distribution methods, costs, pricing, buying habits and motivation are covered. Three lecture.