PRINCIPLES OF MARKETING (BUS220 (UG13))

Term: Fall Semester 2013 (UNDG)

Faculty

	CLOVER BAUMShow MyInfo popup for CLOVER BAUM
	clover.baum@npc.edu
	Office hours: Monday 12:00 AM to 8:30 PM

Schedule

Wed, 5:00 PM - 7:59 PM (8/19/2013 - 12/9/2013) Location: SPE (Center 129 - Not Reported)

Description

Marketing concepts in the areas of retailing and wholesaling. Special emphasis is given to consumer needs and the relationship of the consumer with the marketing system as a whole. Distribution methods, costs, pricing, buying habits and motivation are covered. Three lecture.