PRINCIPLES OF MARKETING (BUS220 (UG12))

Term: Spring Semester 2013 (UNDG)

Faculty

	STEPHEN E PENAShow MyInfo popup for STEPHEN E PENA
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Schedule

Mon-Tue-Wed-Thu, 12:30 PM - 1:25 PM (1/7/2013 - 5/23/2013) Location: SPE (ROUND VALLEY - DUAL ENR - Not Reported)
Mon-Tue-Wed-Thu-Fri, 12:30 PM - 1:25 PM (1/7/2013 - 2/7/2013) Location: SPE (ROUND VALLEY - DUAL ENR - Not Reported)

Description

Marketing concepts in the areas of retailing and wholesaling. Special emphasis is given to consumer needs and the relationship of the consumer with the marketing system as a whole. Distribution methods, costs, pricing, buying habits and motivation are covered. Three lecture.