PRINCIPLES OF MARKETING (BUS220 (UG12))

Term: Fall Semester 2012 (UNDG)

Faculty

	MICHELLE BOUCHER-GOODMANShow MyInfo popup for MICHELLE BOUCHER-GOODMAN
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Schedule

Mon-Tue-Wed-Thu-Fri, 8:00 AM - 9:00 AM (8/13/2012 - 12/21/2012) Location: WMC (SHOW LOW - DUAL ENR - Not Reported)

Description

Marketing concepts in the areas of retailing and wholesaling. Special emphasis is given to consumer needs and the relationship of the consumer with the marketing system as a whole. Distribution methods, costs, pricing, buying habits and motivation are covered. Three lecture.