IMPORTANT! Be sure to read any course notes. Some classes require you to enroll in a second lab class.
PRINCIPLES OF MARKETING (BUS220 (UG11))
Term: Spring Semester 2012 (UNDG)
Wed, 12:30 PM - 4:29 PM (1/17/2012 - 5/19/2012) Location: WMC (Learning Center 133 - Not Reported)
Marketing concepts in the areas of retailing and wholesaling. Special emphasis is given to consumer needs and the relationship of the consumer with the marketing system as a whole. Distribution methods, costs, pricing, buying habits and motivation are covered. Three lecture.