PRINCIPLES OF MARKETING (BUS220 (UG11))

Term: Fall Semester 2011 (UNDG)

Faculty

	PHILLIP MICHAEL KRAUSShow MyInfo popup for PHILLIP MICHAEL KRAUS
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Schedule

Mon-Tue-Wed-Thu-Fri, 10:45 AM - 12:10 PM (10/6/2011 - 12/16/2011) Location: APAC (RED MESA - DUAL - Not Reported)

Description

Marketing concepts in the areas of retailing and wholesaling. Special emphasis is given to consumer needs and the relationship of the consumer with the marketing system as a whole. Distribution methods, costs, pricing, buying habits and motivation are covered. Three lecture.