PRINCIPLES OF MARKETING (BUS220 (UG11))

Term: Fall Semester 2011 (UNDG)

Faculty

	THOMAS W NAGLE JuniorShow MyInfo popup for THOMAS W NAGLE Junior
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Schedule

Tue, 1:00 PM - 4:59 PM (8/22/2011 - 12/10/2011) Location: LCC (Learning Center 135 - Not Reported)

Description

Marketing concepts in the areas of retailing and wholesaling. Special emphasis is given to consumer needs and the relationship of the consumer with the marketing system as a whole. Distribution methods, costs, pricing, buying habits and motivation are covered. Three lecture.