PRINCIPLES OF MARKETING (BUS220 (UG10))

Term: Spring Semester 2011 (UNDG)

Faculty

	SHARON E WATSON-MURRAYShow MyInfo popup for SHARON E WATSON-MURRAY
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Schedule

Mon-Tue-Wed-Thu-Fri, 11:54 AM - 12:27 PM (2/24/2011 - 5/14/2011) Location: APAC (CHINLE - DUAL ENR - Not Reported)

Description

Marketing concepts in the areas of retailing and wholesaling. Special emphasis is given to consumer needs and the relationship of the consumer with the marketing system as a whole. Distribution methods, costs, pricing, buying habits and motivation are covered. Three lecture.