PRINCIPLES OF MARKETING (BUS220 (UG10))

Term: Fall Semester 2010 (UNDG)

Faculty

	Mrs. Jennifer BISHOPShow MyInfo popup for Mrs. Jennifer BISHOP
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	Office hours: Monday 1:00 PM to 2:00 PM Wednesday 1:00 PM to 2:00 PM Friday 1:00 PM to 2:00 PM

Schedule

Mon-Tue-Wed-Thu-Fri, 11:35 AM - 1:05 PM (10/3/2010 - 12/11/2010) Location: WMC (SHOW LOW - DUAL ENR - Not Reported)

Description

Marketing concepts in the areas of retailing and wholesaling. Special emphasis is given to consumer needs and the relationship of the consumer with the marketing system as a whole. Distribution methods, costs, pricing, buying habits and motivation are covered. Three lecture.