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PRINCIPLES OF MARKETING (BUS220 (UG09))
Term: Spring Semester 2010 (UNDG)
Tue, 2:00 PM - 5:59 PM (1/11/2010 - 5/15/2010) Location: STJ (Center 2 - Not Reported)
Marketing concepts in the areas of retailing and wholesaling. Special emphasis is given to consumer needs and the relationship of the consumer with the marketing system as a whole. Distribution methods, costs, pricing, buying habits and motivation are covered. Three lecture.